In 1980, Carlo Crocco created the Hublot watch in gold, fitted with a natural rubber strap. This was a first in the history of watchmaking, and has now become the pioneering inspiration for a very successful style of watchmaking. The porthole-shaped watch case combining polished and brushed metal, the minimalist black dial, and the distinctive black natural-rubber strap came to symbolise the Hublot watch. As far as the brand is concerned, rubber is not a fashion phenomenon, but rather the perfect embodiment of the philosophy, lifestyle and brand image it had developed from the beginning Under the leadership of CEO Jean-Claude Biver, Hublot revisited its founding principles and relaunched the “Fusion” concept. This meant the fusion of unusual materials such as gold and ceramic, tantalum and red gold, or even magnesium and titanium, as well as a fusion between the Swiss Watchmaking Tradition and 21st century Watchmaking Art, while at the same time preserving the unique, timeless design of Hublot watches. The brand’s extraordinary dynamism, the contemporary distinctiveness of its watches’ design and its credibility in terms of watchmaking know-how make Hublot’s Big Bang collections one of the most sought-after products in the market.

Visit Official Brand Page: www.hublot.com